Trading Range Index
    One of the keys to selling in the top third of the price
    range is knowing where the top third is located.  This is
    the premise behind the Trading Range Index.  Weekly,
    we send an email update to let our customers know
    where we are at in the price range.  When combined with
    a complete marketing plan this information becomes a
    very powerful tool.
Copyright ©  2008 Marshall Marketing and Farm Records. All rights reserved.
Marketing Plan Keys
  1. Capacity Analysis
  2. Cost Analysis
  3. Identify and track the trading
    range
  4. Consider financial needs
  5. Goal setting
  6. Identify and Increase profits
  7. Picking up pennies
Picking up Pennies
    "Picking up pennies" is doing small things right that really
    add up over time.  These details make a big difference
    in your financial returns.  Each penny improvement in
    marketing returns approximately $1.00 per acre to the
    bottom line for grain operations and even more for
    livestock and milk.  

Places to find pennies.
    Using the right contract alternatives  1-10 cents
    Acting on forward market opportunities   5-10+ cents
    Who really has the best bid 1-2 cents
    Using storage correctly  1-5 cents
    Spreading or sell in a forward month  1-7 cents
    Knowing your local basis trends 1-10 cents
    Avoid selling to meet cash flow needs 5-10+ cents
    Following your marketing plan  1-10+ cents
    Maximize rotation 1-10+cents
    Taking action on key cost items 1-10+ cents
The people to talk to if you are "Planning to Grow"
Home    Marketing Plans    Services    About us    Contact us    Web log    Links
Keys to Marketing Plan    Al Marshall   Ron Marshall