“Grain Marketing is Simple (it’s just
not easy)”
Grain Marketing Simplified   

    Grain marketing can be simple and easy to execute
    and still provide profitable results.  
    Effective farm business management is not about trading
    futures and options.  Some “experts” would suggest that
    trading is necessary but we do not believe grain
    marketing is about speculation.  

    At the core of our price risk management plan is a profit
    margin projection.  A margin projection simply
    identifies when grain prices are profitable or the profit at
    a given price.  This information is critical to effective
    grain marketing.  The margin projection provides facts
    that can be used to make decisions with less emotion.
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Keys to Marketing Plan    Al Marshall   Ron Marshall
Planning
    In a recent article entitled “Planning in Good Times,” Dr. David Kohl discusses what banks look for
    in a producer.  Words that stuck out to us were proactive, discipline and prepared.  We think the
    article is worth reading and if you are interested please send us a note or call and we will direct
    you to the article.
    The words in the article are good reminders to all of us that we have to stay focused when things
    are good.  We need to use the good times to fortify our businesses so we can weather the storms
    in the future.  

In short, we need to maximize the current opportunities.

Projecting
    Our business, Marshall Marketing and Farm Records, works very hard preparing our farm clients
    to run their business in good times and bad.  We are proactive and constantly looking forward, as
    far as the commodity markets will allow,  for selling and profit margin opportunities.  This means
    that we must be disciplined not only with our grain marketing but also with our cost of production
    estimates.  

Our system provides information that makes disciplined decisions possible and more comfortable.  

Positioning
    If one of your goals is to improve your grain marketing this year, we can help.  If your goal is to
    avoid some past mistakes in grain marketing and be more disciplined, we can help.  If your goal is
    to be more proactive in grain marketing, we can help.

We hope to hear from you. And…take advantage of the opportunities in this market.
Good decisions, not speculation, are necessary for effective grain marketing.
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